The task is to compose an objective and innovative Corporate Design. A visual paths is supposed to be made between the development group and the project. The European Technology Center is accentuated.

The difficulty was to abstract the semantic extent of this comprehensive project into a symbol. The sign should represent the uniqueness of the complex subject in form and contents and nevertheless be simple enough to make sure everyone gets the message. Since we have been present in the creation phase of the architecture plans already, cuts and outlines came to our face again and again. The idea of the architectural organization is based on the architecture of water molecules, and we led both together visually. A living organism.

We can produce many emotions based on just colours. Which colours does one have to use to achieve an impression of strength, to characterize personality, innovation and development. Colours are not unique and do only work together with the unique form.

Akzidenz Grotesk is a serif-free Linear Antiqua from H. Berthold, which has been designed at the end of the last century. A typo that is not modern but timeless. An objective, functional writing which has the best visual format in order to define the innovation and achievement strength of the ETC Development Group.