The personality of the communication enterprise is to be reflected visually and with regard to the contents. Through the use of the CIM - process a strong and unique identity is given to the enterprise.

At the beginning the founders of the DATA CMR were instructed to concrete their enterprise culture and concepts. This process ran for some weeks and was essential for founding the Corporate Design. All responsible persons each defined their guiding principles, visions and features. Those values and norms made it possible to define the composition process. The aim was to demonstrate an arrangement of networking, innovation and security. Leaned against the symbol of infinity, which has its basics in mathematics and physics, we developed a multidimensional sign. It seems locked into itself and simultaneously unfixed and cooperative.

Colours only work in contrast with other colours. Many colours united often reach a great strength. We manifested the energy and connectivity, which had to be expressed by the logo, in a colour gradient which represents a part of the spectrum.

For accentuation and for the continuous text the serif-free Antiqua Linear Akzidenz Grotesk of H. Berthold is used. A timeless typography that underlines the technological and objective character of the enterprise.